Tuesday, February 18, 2020

Podcasting 101 Beginners Guide: How to Start a Business as a Podcaster?

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Podcasting 101 Beginners Guide: How to Start a Business as a Podcaster?

Podcasting indeed has a great impact on the market. Podcasting is now becoming the best way to consume content.

Talking from a financial viewpoint, 51% of active podcast listener in the US has around $75,000 income per month when compared to the other 38% of the general population.

Since podcasting is in a growing phase, so it is an effective way to reach your target audience.

Whether you are thinking of starting a podcast, but you fail to see any guidance, this podcasting 101 will make you pass all the hurdles.

Steps for Podcasting:

For beginners, all steps related to podcasting is provided below. We have created this article keeping in view all the resources which you will be needing. So, its better to first gather everything that is required the launch a podcast.

The following are the steps in podcasting.

  1. Podcast name and niche
  2. Podcast cover image
  3. Intro and outro music
  4. Podcasting equipment
  5. Select the environment and process
  6. Record the first podcast
  7. Podcast hosting
  8. Upload and publish your very first podcast
  9. Publish it on iTunes, Google podcast, etc.
  10. Promotion

Before actually launching a podcast, first think of all the ideas and reasons for why you are doing it.

A podcast is quite different from blogging and video-blogging. This growing content platform is purely based on all the knowledge you have which you want to share with the world. As not many people are using this content platform, so it would be great if you be the one.

See the following chart to have an idea for the podcast listener.

This is how podcast listeners are growing.  Also, the backed up by the high-income consumers makes it the one with vast opportunities.

It is an on-demand consumption media that makes consumers think about your recommendation. For promoting your brand or product and using other services, a podcast is playing a great role for many brands.

You need to keep in mind the three most important words; Inform, Educate, and Entertain.

For sharing any knowledge, you need to be a good educator and entertainer. When you know what your audience wants, you will find it easy to create quality content. Also, adopt funny learning criteria for making your podcast highly-demanded.

Let’s start the guide.

Some Basic Things You Will Need:

First, let’s check what is the basis for recording a podcast.

The Name of Your Podcast:

The three simple ways to make your podcast name are:

  • Personal name
  • Creative name
  • Descriptive name

The best podcast name is like this.

Podcast name | Tag line

the example is given below of Rightwebguide

Ex: RightwebguidePodcast – Where digital markers hangout

  • Use a personal name if you are to host a personal show and to create a personal brand.
  • If you love creativity, bring it on the podcast name.
  • If you are choosing a niche or category, the descriptive name is the best option.

For having some idea about the podcast name, see top podcast charts. After creating a podcast name, the next you would do is go for a test.

Ask your friends and colleagues, the following thing.

Hey, I’m doing a podcast with “______”, what do you think this podcast is about?

For better results, you should ask at least 5 people.

Podcast Subtitle:

Apart from a podcast name, your subtitle should be effective in a way that your users find it easy to why they should be listening to it and what this is all about. This helps you in terms of your niche and then you would be able to extract one best idea from many ideas in your mind.

Cover Design for Podcast:

The design of your podcast is another important thing to grow your podcast and making it a consistent brand.

For launching a podcast, the design plays a role in the following 2 areas.

  • Channel Cover art
  • Episode cover art

Every time you upload a podcast, your host wants a channel art.

The question is what you can do.

  • Depending upon your audience choose the right color template for the channel art. Color psychology plays a crucial role in targeting your audience.

For iTunes’s cover art specs, you will require:

  • Artwork size from 1400 x 1400 pixels to 3000 x 3000 pixels, 72 dpi, JPEG or PNG format, file extensions in .jpg or .png, RGB colorspace.
  • All podcast episodes, XML, and artwork need addressable servers for hosting. The byte-range requests should be enabled. Your host will see this thing.

Intro and Outro Music:

Creating an intro and outro music will give extra shine to your podcast, definitely a key element for the success of your podcast. Fiverr also offers services for intro and outro music for the podcast is around $15 and we assure you it is worth it.

Equipment and Software for Podcasting:

Now, the most important things are having the best equipment and software for your podcast, you will need:

  • A silent place
  • Good mic connection
  • Software for recording solo and for editing
  • Software for guest interviews recording
  • Podcast hosting

Podcasting Mic:

Choosing a good mic can be a big pain, what podcasters usually use is Blue Yeti. It offers a great directionality feature that can help you in various conditions of podcasting, like recording a solo piece, recording interviews, or while podcasting in a group.

Podcasting Software:

Among various software and tools for recording your podcast via mic, what we recommend are as follows.

Auphonic: This is a mobile-based app used for audio recording and editing. It detects noise in the environment so help you to adjust your setup according to that. After recording, you have to send it right to Auphonic sever waiting for its post-processing.

It is available on both Android and iOS.

Camtasia: This one is quite popular as a screen-casting tool, but the best part is, it can be used as an audio recorder too with steps so easy and simple. Though it is not free, it is worth the money. It is designed for Windows and Mac. It has features like noise cancellation, easy editing, voice leveling, etc.

Garageband: It is a free IOS software, a DAW (Digital Audio Workstation), workable on Mac, iPhone, and iPad. It is not so hard to use, rather it is very easy to use. You can record the audio, do editing, add intro/outro music, add sound effects, and much more for creating a masterpiece.

Podcast Hosting:

After all the recording has been made, the next big thing is podcast hosting. Podcast hosting services will provide an optimized RSS URL. This is required for publishing your podcast on iTunes, Google Podcasts, Sticher, and such other podcast services.

The following are our recommendations for some paid and free podcast hosting services.

BuzzSprout: It is perfect for both beginners and professionals. It has a well-planned free and paid version for podcasters wanting to make money, or for people just beginning to. Also, it has a WordPress plugin and an easy guide for beginners to start your career as a podcaster and make it flourish.

Some other hosting services providers are:

  • Podbean
  • Anchor
  • Audioboom
  • Soundcloud

Planning to Record Your First Podcast:

Up till now, all that you have learned are the basis for recording a podcast, all equipment, software, and tools which you shall need are packed. Now you have to grab some things and start recording your first podcast. These things are:

Topics: First, extract out at least 6-10 podcast topics ideas from your mind and make it ready. When you are just about to launch your podcast, you have your 3 podcasts ready with you for publishing in continuity. It’s better to use Google Sheets or Trello to keep a check and manage what you are going to do.

Welcome Message: You need to make it that much effective that people know its worth just by looking at your welcome message, it shows who you are and what the difference is.

Whatever topic you pick, each one must have the following things:

  • The topic or idea
  • Quick outline of that episode
  • The main key point from that episode

Here, also Google doc will play a great role in managing everything, as you would easily go with the flow and according to the plan.

Recording and Editing of Your First Podcast:

Now is the time you start recording your first podcast. People record whatever number they want according to their plan and management. As long as you are following your publishing schedule, it’s fine if you are recording one podcast per day.

At the start, editing will take time, but afterward, it becomes easier. You can do editing by yourself or you can hire a freelancer from Fiverr, or a Virtual Assistant can help you edit your podcast.

The format for editing is:

Teaser + Intro + meat + ad + meat + CTA + Meat + Subscription/review reminder + Outro

What Comes After Recording and Editing?

Here comes the most crucial part so as to reach the right listeners. You then have to upload your podcast to the podcast host with your show notes and details mentioned. Like

  • Submit your podcast to iTunes
  • Submit your podcast to Google Podcasts
  • Submit your podcast to Sticher
  • Submit your podcast to Soundcloud

This is not difficult since you have your RSS feed ready from your podcast hosting, you have to submit that directly to podcast submission sites.

The above-mentioned platforms are a one-time thing. When you want to upload the next podcast and so on, you wouldn’t have to do all such things again, once you upload your podcast to your host, your episodes will automatically be shifted to these podcasting sites.

Marketing of Your Podcasts:

When you are done uploading your podcast, don’t think that your job has done here, you have to make it reach to every corner of the world.

If you already have a channel like YouTube, Blog, email-list, social media, then it would be a plus point, use these media to announce about your podcast. Also, submit it to the directories.

The social media sites that can help you in podcast marketing are:

  • YouTube
  • Facebook
  • Twitter
  • Pinterest
  • Instagram

It is always good to use your money in an effective way, you can do so with an advertisement of your podcast to reach the right audience. It is up to you whether you choose it at the initial stages or after you have done with some 5+ shows.

It is alright if you don’t get many views on your first few episodes, but as you continue to grow, your listeners will likely be shifted to your older episodes too.

These are all the requirements for starting a podcasting career. Some additional things are:

  • Make a certain date and time of publishing your podcast
  • Always have one podcast episode as a backup
  • Use your website link at the beginning and at the end of show notes
  • Make an animated video version of your podcast for YouTube
  • Grow while having the best people from the industry as your show guest.

Conclusion:

Now you are ready to launch your podcast, still, if you need any help, feel free to ask us.

 

 

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