Some Innovative Content Marketing Examples to Get Motivation From!
The main work of content marketing is to generate leads by attracting a number of customers by creating valuable content. To have a positive change in your scale cycle, the content you provide should be effective enough that your customers find it relevant and useful. This can be in the form of:
- Blog pots
- White papers
- Preview seminars
- Direct mail
- Forum posts and use of third-party sites
But it is not as easy as you can think. Providing valued content can be a challenging task. With that, listed below some content marketing examples you can get motivation from.
- Buffer: It is one of the top content marketing examples because of the high-quality content it creates. Its main target is to provide quality content for the readers. It puts all of the efforts in the standard and value of the content. That’s the reason it is now transformed into a multi-brand blog brand recognized on many social media channels. So, to build trust, no compromise with quality.
- LinkedIn: It not only focuses to create content on itself but targets other social media channels. It majors in a multi-format approach, doing tremendous research and sharing it with users, so it’s one of the leading content marketing examples. What we learn here is research is necessary and sharing in different forms also.
- Coca-Cola: Remember Share a Coke Campaign and how it flooded the internet? This marks to be one of the best content marketing examples of the brand. The brand doesn’t have to do all the work, the fans kinda help them out by creating social media images. Not this helps out in generating brand awareness and leads, this is the best content that Coca-Cola is going to cherish for many years to come. What we extract from here is being social with your brand is a good approach.